TechnologyThe Verge•1 min read•10/14/2026 (2h ago)

Fujifilm’s new square format instant camera adds analog color filters

Fujifilm’s new square format instant camera adds analog color filters
60-Word AI Digest

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in...

Key Takeaways

  • Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos.
  • A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a "subtle golden tone" and Cool producing "crisp, blue-toned" results.
  • The Instax Square 2 is expected to be available later this month for $119.95 (the same price as 2020's SQ1) in slate blue, brick red, and misty white color options.

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a "subtle golden tone" and Cool producing "crisp, blue-toned" results. The Instax Square 2 is expected to be available later this month for $119.95 (the same price as 2020's SQ1) in slate blue, brick red, and misty white color options. Alongside the new camera Fujifi … Read the full story at The Verge.

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Fujifilm’s new square format instant camera adds analog color filters — Loop60