DataFuelX Launches Video Ad Marketplace That Taps 13 Different Publishers

As media audiences fall apart, one analytics company hopes to knit some of them back together. DataFuelX, a company led by former TV-sales executives is launching DFX Marketplace, a new way for advertisers to connect to commercial inventory across multiple publishers with a single point of entry. The company, co-founded by Dan Aversano and Michael […]
Key Takeaways
- As media audiences fall apart, one analytics company hopes to knit some of them back together.
- DataFuelX, a company led by former TV-sales executives is launching DFX Marketplace, a new way for advertisers to connect to commercial inventory across multiple publishers with a single point of entry.
- The company, co-founded by Dan Aversano and Michael […]
As media audiences fall apart, one analytics company hopes to knit some of them back together. DataFuelX, a company led by former TV-sales executives is launching DFX Marketplace, a new way for advertisers to connect to commercial inventory across multiple publishers with a single point of entry. The company, co-founded by Dan Aversano and Michael […]
Original Publisher Attribution
This summary was curated from Variety.