RTL Touts YouTube Partnership, With ‘Cobra 11’ Driving 26% Rise in Subscriptions and Opening New Revenue Streams
Germany’s leading broadcaster RTL Deutschland unpacked its recent partnership with YouTube at Mipcom Cannes, revealing that its long-running action series “Cobra 11” has thrived on the platform. On stage alongside Pedro Pina, YouTube’s VP for EMEA, Deutschland chief executive Stephan Schmitter said the broadcaster uploaded more than 200 full episodes of the series to YouTube […]
Key Takeaways
- Germany’s leading broadcaster RTL Deutschland unpacked its recent partnership with YouTube at Mipcom Cannes, revealing that its long-running action series “Cobra 11” has thrived on the platform.
- On stage alongside Pedro Pina, YouTube’s VP for EMEA, Deutschland chief executive Stephan Schmitter said the broadcaster uploaded more than 200 full episodes of the series to YouTube […]
- Full details and original dispatch available below.
Germany’s leading broadcaster RTL Deutschland unpacked its recent partnership with YouTube at Mipcom Cannes, revealing that its long-running action series “Cobra 11” has thrived on the platform. On stage alongside Pedro Pina, YouTube’s VP for EMEA, Deutschland chief executive Stephan Schmitter said the broadcaster uploaded more than 200 full episodes of the series to YouTube […]
Original Publisher Attribution
This summary was curated from Variety.