Sports & CultureVariety•1 min read•10/5/2026 (2h ago)

Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out

Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out
60-Word AI Digest

Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]

Key Takeaways

  • Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr.
  • After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]
  • Full details and original dispatch available below.

Disney is attempting a feat of magic that might vex even talented sorcerers like its own Maleficient or Dr. Strange. After clashing with advertisers earlier this year when the company pressed for $10 million for a single 30-second Super Bowl commercial, Disney is trying again — even though it declared in July that all commercial […]

Original Publisher Attribution

This summary was curated from Variety.

Read Original on Variety
Disney Wants Up to $12 Million for Super Bowl Commercials, Even With Big Game Ads Sold Out — Loop60