Sports & CultureVariety•1 min read•10/1/2026 (3h ago)

Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann

Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann
60-Word AI Digest

Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team. The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]

Key Takeaways

  • Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team.
  • The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]
  • Full details and original dispatch available below.

Games company Ubisoft has landed on a name for what it has been calling “Creative House 2,” led by general manager Christoph Hartmann, the former head of Amazon Games who recently joined the team. The group is being named Massive Entertainment, adopting the name of Ubisoft’s Sweden-based studio that has been part of the company […]

Original Publisher Attribution

This summary was curated from Variety.

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Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann — Loop60