JioStar’s Kevin Vaz Urges Indian Government to Restore BARC TV Audience Ratings as Media Sector Hits $28.9 Billion
Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable numbers heading into the festive season. Vaz is the CEO of entertainment at JioStar and chair […]
Key Takeaways
- Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable numbers heading into the festive season.
- Vaz is the CEO of entertainment at JioStar and chair […]
- Full details and original dispatch available below.
Leading Indian streamer JioStar’s Kevin Vaz has called on India’s government to immediately restore BARC audience ratings, using the inaugural address at the FICCI-Frames conference to warn that the data gap is leaving broadcasters, advertisers and agencies without dependable numbers heading into the festive season. Vaz is the CEO of entertainment at JioStar and chair […]
Original Publisher Attribution
This summary was curated from Variety.