Nike’s New NBA Collection Lets Fans Shop Player-Worn Gear for the First Time

Ahead of the NBA season opener on Oct. 20, Nike has just released “Standard Issue,” its latest pro basketball collection. The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement. The lineup features NBA’s full […]
Key Takeaways
- Ahead of the NBA season opener on Oct.
- 20, Nike has just released “Standard Issue,” its latest pro basketball collection.
- The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement.
Ahead of the NBA season opener on Oct. 20, Nike has just released “Standard Issue,” its latest pro basketball collection. The collaboration is set to introduce a “new look for the league, reimagining how team identity and basketball culture are expressed across players, teams and fans,” according to a statement. The lineup features NBA’s full […]
Original Publisher Attribution
This summary was curated from Variety.