Sports & CultureVariety1 min read9/23/2026 (2h ago)

‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years

‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years
60-Word AI Digest

NBC’s “Today” is back on top in TV’s never-ending morning wars. The A.M. news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content. It is the first time since the […]

Key Takeaways

  • NBC’s “Today” is back on top in TV’s never-ending morning wars.
  • news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content.
  • It is the first time since the […]

NBC’s “Today” is back on top in TV’s never-ending morning wars. The A.M. news franchise finished the 2025-26 broadcast season with the most viewers overall among morning programs and the most viewers between the ages of 25 and 54, the demographic most coveted by advertisers in TV-news content. It is the first time since the […]

Original Publisher Attribution

This summary was curated from Variety.

Read Original on Variety
‘Today’ Snares Top Two Positions in Morning-News Battle for First Time in 14 Years — Loop60