ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump
U.K. broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend. The deal, which covers ITV’s channels and its ITVX streamer, would leave the […]
Key Takeaways
- broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K.
- company to cut £25 million ($33.4 million) from its fourth-quarter content spend.
- The deal, which covers ITV’s channels and its ITVX streamer, would leave the […]
U.K. broadcaster ITV’s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend. The deal, which covers ITV’s channels and its ITVX streamer, would leave the […]
Original Publisher Attribution
This summary was curated from Variety.