Study investigates what drivers would pay for 'salmon-safe' tires

60-Word AI Digest
The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.
Key Takeaways
- Study investigates what drivers would pay for 'salmon-safe' tires
- The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.
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The average person might be willing to pay a 10% premium for vehicle tires labeled as "salmon safe," according to a new study led by Washington State University.
Original Publisher Attribution
This summary was curated from Phys.org.