From Rs 50,000 pickle startup to national award: Kerala woman's spice success
Bindulekha S faced financial struggles after her garment business collapsed due to Covid-19. She borrowed Rs 50,000 and started making pickles, quickly gaining popularity and expanding her product range. Support from organizations helped her improve food-processing techniques and marketing strategies. Bindulekha's venture, Shri Krishna Pickles, now includes several women and a roadside eatery. Her business recently...
Key Takeaways
- Bindulekha S faced financial struggles after her garment business collapsed due to Covid-19.
- She borrowed Rs 50,000 and started making pickles, quickly gaining popularity and expanding her product range.
- Support from organizations helped her improve food-processing techniques and marketing strategies.
Bindulekha S faced financial struggles after her garment business collapsed due to Covid-19. She borrowed Rs 50,000 and started making pickles, quickly gaining popularity and expanding her product range. Support from organizations helped her improve food-processing techniques and marketing strategies. Bindulekha's venture, Shri Krishna Pickles, now includes several women and a roadside eatery. Her business recently earned national recognition for its quality and variety at a major food fair.
Original Publisher Attribution
This summary was curated from Times of India.