World AffairsTimes of India1 min read9/23/2026 (2h ago)

Apple is building a screenless Whoop rival, but it may not launch before 2028

Apple is building a screenless Whoop rival, but it may not launch before 2028
60-Word AI Digest

Apple is developing a screenless fitness tracker to rival Whoop, according to Bloomberg's Mark Gurman. Prototypes pair a thin fabric band with a sensor-packed computing module. Backed by Tim Cook and Eddy Cue, the project is in an early stage, and Apple hasn't decided whether to launch it. If it does, the band is unlikely to...

Key Takeaways

  • Apple is developing a screenless fitness tracker to rival Whoop, according to Bloomberg's Mark Gurman.
  • Prototypes pair a thin fabric band with a sensor-packed computing module.
  • Backed by Tim Cook and Eddy Cue, the project is in an early stage, and Apple hasn't decided whether to launch it.

Apple is developing a screenless fitness tracker to rival Whoop, according to Bloomberg's Mark Gurman. Prototypes pair a thin fabric band with a sensor-packed computing module. Backed by Tim Cook and Eddy Cue, the project is in an early stage, and Apple hasn't decided whether to launch it. If it does, the band is unlikely to arrive before 2028, as Whoop and Oura keep growing.

Original Publisher Attribution

This summary was curated from Times of India.

Read Original on Times of India
Apple is building a screenless Whoop rival, but it may not launch before 2028 — Loop60