Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences
Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will […]
Key Takeaways
- Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer.
- At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations.
- Full details and original dispatch available below.
Netflix has named Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activations. He will […]
Original Publisher Attribution
This summary was curated from Variety.