How NBA is looking to turn India into a billion-dollar basketball market
The NBA is looking beyond live match viewership to build a sustainable business in India. Through broadcast partnerships, digital engagement, merchandise, retail and fan experiences, the league is creating multiple consumer touchpoints. But converting its growing popularity and cultural appeal into commercial success remains the biggest challenge in a cricket-dominated market.
Key Takeaways
- The NBA is looking beyond live match viewership to build a sustainable business in India.
- Through broadcast partnerships, digital engagement, merchandise, retail and fan experiences, the league is creating multiple consumer touchpoints.
- But converting its growing popularity and cultural appeal into commercial success remains the biggest challenge in a cricket-dominated market.
The NBA is looking beyond live match viewership to build a sustainable business in India. Through broadcast partnerships, digital engagement, merchandise, retail and fan experiences, the league is creating multiple consumer touchpoints. But converting its growing popularity and cultural appeal into commercial success remains the biggest challenge in a cricket-dominated market.
Original Publisher Attribution
This summary was curated from Times of India Sports.