India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market
60-Word AI Digest
More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo's Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.
Key Takeaways
- More than 118 million users watch microdramas every month as the serialized format has taken off in India.
- EloElo's Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.
- Full details and original dispatch available below.
More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo's Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts.
Original Publisher Attribution
This summary was curated from TechCrunch.