Sports & CultureVariety•1 min read•10/26/2026 (3h ago)

Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators

Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators
60-Word AI Digest

Meta’s Instagram is trying to make itself a place for longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The moves are meant to position Instagram as a bigger potential competitor to YouTube. But for now, Instagram is […]

Key Takeaways

  • Meta’s Instagram is trying to make itself a place for longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV.
  • The moves are meant to position Instagram as a bigger potential competitor to YouTube.
  • But for now, Instagram is […]

Meta’s Instagram is trying to make itself a place for longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV. The moves are meant to position Instagram as a bigger potential competitor to YouTube. But for now, Instagram is […]

Original Publisher Attribution

This summary was curated from Variety.

Read Original on Variety
Instagram Is Testing Ability to Share Videos up to 90 Minutes Long and Launches on Apple TV — but Unlike YouTube, It’s Still Not Going to Pay Creators — Loop60